AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in Belgium Q2 2025
Explore Q2 2025 performance of the top 5 fashion games on iOS in Belgium, with insights from Sensor Tower on downloads, revenue, and active users.
The second quarter of 2025 saw interesting trends among the top 5 fashion games on iOS in Belgium. Skincare Time: Makeover ASMR, published by DO VAN HUY, initially had a revenue peak of around $16 in early April but saw a decline to near-zero towards the end of the quarter. Downloads started strong at over 1K, gradually declining to 563 by late June. Active users followed a similar pattern, peaking at 3.9K in mid-April before declining to 1.9K.
Beauty Tiles: Story & Makeover from Pexix Inc. showed a steady revenue increase, reaching $337 in mid-June. Weekly downloads peaked at 1K in late April, with a slight dip towards the end of the quarter, while active users fluctuated, ending at 1.4K in late June.
Merge Fashion: Romance Story experienced consistent revenue growth, peaking at $227 in early June. Downloads varied, with a high of 477 in late May. However, active users saw a significant decline, starting at 310 and dropping to just 4 by the end of the quarter.
The Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. had modest revenue gains, with a notable increase to $47 in mid-May. Downloads started at 315, reaching a peak of 617 in mid-April, while active users decreased from 7.4K to 5.7K over the quarter.
Lastly, Fashion Queen: Dress Up Game by AI Games FZ saw minimal revenue, with a brief increase to $13 in April. Downloads peaked at 423 in late May, and active users ranged from 3.4K to 3.8K.
These insights are based on Sensor Tower data, providing a snapshot of the fashion gaming landscape in Belgium for Q2 2025. For more detailed analytics, visit Sensor Tower's website.